Tottenham wheels in motion for Daniel Levy plan to be realised, it’ll bring in multi-millions
Daniel Levy left Tottenham in September, but another one of his plans looks set to be realised shortly.
Tottenham and Levy parted ways after more than 20 years, with the 63-year-old relinquishing his control of the club.
Levy signed off on a £90million windfall for Tottenham before his departure, borrowing money from Macquarie Bank, which was secured against future payments from the Premier League for media rights.
It seems like another development will take Spurs a step closer to reaching one of Levy‘s main ambitions in his time as executive chairman.
Tottenham set for stadium naming rights deal
Levy was constantly looking for a record deal for Tottenham’s stadium, as he looked to sell the naming rights.
The Telegraph reported on 4 December that Spurs are set to hire Alex Scotcher as their commercial director in January, to try and complete a deal that could bring in multi-millions.
Scotcher worked for Elevate, and helped Everton to achieve their £10million deal with Hill Dickinson for their new stadium, and now the wheels are in motion for the N17 club to eclipse that deal.
Why a stadium deal can take Tottenham to the next level
Levy constantly found ways to increase the club’s revenue, with NFL matches, concerts and boxing events being held at the state-of-the-art arena.
However, a stadium deal will be a regular stream of income that will surely only benefit the Lilywhites in the long run.
- Tottenham moved into their new home in 2019
- It cost £1billion to build and can hold 62,850 supporters
- The club have not agreed a naming rights deal in the six years that it has been open
It should give them more money to manoeuvre in the transfer market, and if they can pull off a record deal, worth approximately £375m, as Levy had hoped, it will be even better.
That could help Thomas Frank’s side break into the upper echelons of the Premier League, something that they have been trying to do for years, with little success.
An agreement on the stadium naming rights, with the potential that it brings for a huge new cash flow, could be the spark that they need, to finally push on, and attract the biggest names to North London.
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