Tottenham development always expected as fan backlash emerges at Daniel Levy
Dan Plumley has insisted that there was always a jump expected in Tottenham season ticket prices after the latest numbers were confirmed.
Spurs have confirmed a 6% increase in season ticket prices for next season, with fans also unhappy about other changes that have emerged.
The football finance expert admitted that clubs will know that their stadiums will be full regardless of prices, with backlash not being stopped.
“If you look at since the move to the new stadium and the club’s argument on that is they’ve not increased season ticket prices as much proportionally,” he exclusively told Tottenham News.
“I think there has been an average of 1.5% increase since the new stadium has been open and operational, so I guess at some point given that, we were always expecting a jump.
“It does seem like a big jump in that regard as it is a big difference to what the club has been used to in that stadium, but if you roll that back and see the trajectory, it was highly likely at some point that the club would increase season ticket prices as all clubs would.
“We expect that to happen and I guess, playing devil’s advocate from the club side of things, they know that they can do it, we know that fans will be unhappy but they will fill the stadium and fans will pay for it.
“It’s really tricky because the club know that and you can always see the expected jumps coming, so we shouldn’t be surprised by them and the club knows that stadium will still fill out and that’s the challenge between the clubs and the fans.”

Daniel Levy causes Tottenham outrage again
Stan Collymore is one of those to call Tottenham out after another controversial decision on OAP ticketing at the stadium too.
Given the massive increase in revenue and everything that the stadium has handed the club, the fans are still the ones being forced to pay more, they have to come first.
In other Tottenham news, a Spurs insider senses “frustration” after the Euro press slammed one of the club’s on-loan players this week.
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