Max Wilkins

Wed 26 February 2025 22:07, UK

Tottenham chairman Daniel Levy has surprisingly turned down a £15million-a-year deal in North London.

The 63-year-old has come under serious pressure from Spurs supporters in recent weeks with protests staged after the win against Manchester United earlier this month.

Despite fans’ rage with the lack of success in N17, Levy has been consistently commended for his commercial nous.

As a result, it will come as a shock that the chairman has turned down such a lucrative offer in the capital which will see the Lilywhites miss out on large sums moving forward.

Levy rejects £15m-a-year naming rights deal at Tottenham Hotspur Stadium

The building of the new arena in North London is arguably the crowning achievement of the businessman in his role as Spurs chief.

One factor that has always been absent since the ground opened was a naming rights partner, leaving the name “Tottenham Hotspur Stadium” in place.

It now appears that offers have been on the table but the chair has rejected any approaches in his mission to land a lucrative agreement for their 62,850-capacity facility.

Football Insider reported on 26 February that offers of between £10-15m a year for a stadium partnership have been turned down as Levy waits for the right deal to be tabled.

The North London outfit are believed to be valuing the naming rights at around £25m a year but are yet to receive an offer in that range.

This has resulted in Spurs missing out on around £75m of additional commercial revenue after rejecting the naming rights offers.

Levy to hold out for lucrative Tottenham deal

It appears that Levy is willing to hold out for what he thinks a deal is worth at his state-of-the-art arena.

This could prove to be a wise move if a bid eventually comes in that hits the £25m a year valuation but that may never happen.

Given the recent form of Ange Postecoglou and his side, there is every chance that Spurs will finish in the bottom half of the Premier League

If this is to be the case, revenue is likely to be lessened and as a result, the chairman may be forced to take a different deal that could benefit his side in the short term.

Especially with deals for the likes of Mathys Tel on the table, that financial boost could prove to be necessary to keep the Australian head coach happy with his squad.

It will certainly be interesting to see how this scenario plays out in the coming weeks and months but it does appear that a naming rights partner is becoming an important factor in N17 right now.