Tottenham: Fan backlash over ticket prices means clubs now risk losing supporters
Daniel Levy and Tottenham are likely to face further backlash after their decision to stop offering concession tickets for fans over the age of 65 and now risk losing younger supporters.
This comes after fans staged a protest in the home game against Luton, turning their backs on the game in support of the fans who have been affected by the recent decision.
Tottenham fans were not the only ones to stage a protest at their recent game, as their actions were echoed by Manchester City supporters who held a banner calling for the club to stop “exploiting our loyalty.”
It has now been said, however, that it is younger fans who are most at risk after clubs across the Premier League continue to raise their prices.
A report in The Times [2 April] has claimed clubs risk losing an entire generation of fans between the ages of 18 and 24 due to the recent rise in ticket prices.
Will Tottenham start to lose fans after ticket price rises?
It goes without saying that fans in the younger demographic are less likely to have the money to spend on season tickets than those in the 65+ category. While that doesn’t mean they should be prioritised, it does mean they should be considered.
Tottenham announced recently that their 2024/25 season tickets had increased in price by six per cent, taking an adult season ticket up to £642 for a young adult and £856 for an adult – prices that for many will be simply unachievable.
At the other end of the scale, depending on where you sit in the stadium with many fans wanting to keep a seat they may always have had, prices can rise up to £2,367 for adults, and as high as £908 for young adults.
By continuing to raise prices year after year, the club risks forcing some of its younger supporters out of the stadium entirely, in a terrible look for the game as a whole.
The Times article called for a league-wide commitment to keeping costs at a manageable level for fans aged 18-24, and while prices may vary from club to club, the overall costs are rising across the board.
It is also detailed that one of the key reasons for the hugely lucrative overseas broadcast deals is the atmosphere you get at Premier League stadiums, and by pricing out the younger supporters, you lose that aspect of the experience.
This is not just a problem for Tottenham and Levy, it’s one for the Premier League as a whole, but given the recent backlash received, perhaps it’s time the club started listening to the fans.
In other Tottenham news, Kieran Maguire has shared the latest FFP update at Spurs.
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