In the money: Daniel Levy masterplan can take Tottenham to another commercial level
Daniel Levy wants to push Tottenham to another level commercially.
Spurs’ ambition on the pitch has been questioned at times, but off the pitch, it is showing no signs of slowing down.
Ever since the old White Hart Lane was knocked down to make room for the Tottenham Hotspur Stadium, the North London club’s finances have reached new heights.
It was recently announced that Spurs had become London’s highest-revenue-generating club, with a large part of that revenue raised in the 2022/23 season as a result of the external events hosted in N17.
Tottenham overtaking the likes of Arsenal and Chelsea in any financial league would have been something of a pipe dream even 10 years ago, but today it is a reality, and Spurs aren’t stopping there.
Levy recently revealed that he had yet another multi-million masterplan up his sleeve when it was announced via Spurs’ official X account (13 February) that Pearl Jam would be taking to the stage at the Tottenham Hotspur Stadium on Saturday 29 June.
And now, it looks as if a few more bands might be heading to North London.
As per Lilywhite Rose via X (28 February), Tottenham revealed their intention to increase the number of non-football major events they can host at their stadium from 16 to 30 per year.
What does Daniel Levy have planned at the Tottenham Hotspur Stadium?
The poster that was on display at the Tottenham Hotspur Stadium revealed that the club will be applying for this permission.
Ahead of submitting their application, Spurs have consulted with the Club’s Business and Community Liason Group as well as the Tottenham Trades’ Partnership.
Spurs would like the flexibility to host up to 30 non-football major events per year to “support the Club’s growth plans and drive greater socio-economic benefits to the local economy.”
As per My London (2 February 2023), when Beyonce performed at the Tottenham Hotspur Stadium last year, ticket prices ranged anywhere from £56.25 to a staggering £2,400.
As per the Daily Mail (25 January), 238,000 attended the five concerts, an average of 47,600 per night. If each ticket was sold at the lowest price point of £56.25, then each night would have generated £2.6million, and that is before taking into account the sales of food and drink.
If permission were to be granted for Spurs to host up to 14 more events per year of a similar nature, the club could rake in tens of millions of extra revenue per year as a result of these increased events.
Levy is clearly showing no signs of slowing down the club’s commercial ambitions, and supporters will hope all of these plans benefit the team on the pitch in the long run.
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