Daniel Levy priorities clear after £27m+ Tottenham reveal

Daniel Levy is often accused of not prioritising the football at Tottenham, and it is hard to argue against that after a recent reveal.

Despite Spurs’ commercial growth under his chairmanship, Levy remains one of the least popular men in North London.

This is because for all of the financial success the club has experienced in recent years, there has been very little to shout about on the pitch, evidenced by the fact that Levy could be set to sack Ange Postecoglou after yet another disappointing season in North London.

Tottenham have won just one trophy since Levy was appointed chairman of the club more than two decades ago, and based on a recent reveal, it is clear to see what sits at the top of the list of priorities in North London.

Daniel Levy watching Tottenham
Credit: Imago

Tottenham announce financial results for year ended 30 June 2024

Supporters are constantly calling for Levy to leave Tottenham, and it appears as though no matter what the 62-year-old chooses to do, fans won’t be happy with him.

However, based on Spurs’ financial results for the year ended 30 June 2024, which were published by the club on Monday (31 March), it is difficult to argue that football is a priority for Levy, which would justify why supporters are so frustrated.

It was revealed that Tottenham’s total revenue decreased by 4 per cent to £528.2million from the previous year. A big reason for this decrease was due to Spurs’ failure to qualify for Europe in the 2022/23 season.

Premier League 2022/23Position
Brighton6th
Aston Villa7th
Tottenham8th
Final standings in the 2022/23 Premier League

During the 2023/24 campaign, which marked Postecoglou’s first season in charge, Spurs didn’t feature in Europe, which means UEFA prize money was down from £56.2million to £1.3million. In addition, the lack of additional fixtures meant match receipts were down from £117.6million to £105.8million.

However, despite these decreases, which were a reflection of Spurs’ failures on the pitch, commercial revenues and other income from sponsorship, merchandising and other income such as third-party events, visitor attractions, pre-season tour and conferences and events increased from £227.7million to £255.2million, a rise of more than £27million.

Levy needs to improve Tottenham on the pitch

Supporters aren’t interested in the club’s success commercially if this isn’t reflected on the pitch.

The fact that commercial and other incomes saw a rise while revenue from UEFA and match receipts decreased is a clear sign that football isn’t a priority in North London.

As long as concerts and boxing continue to take place at the Tottenham Hotspur Stadium, it appears that Levy is satisfied, and this needs to change, as a club of Spurs’ size should not accept continually missing out on Europe.