Tottenham to seal ‘difficult’ stadium naming rights deal after Daniel Levy departure
Daniel Levy’s departure could open the floodgates for Tottenham to explore a wealth of new opportunities in the coming years.
The 63-year-old finally departed the N17 outfit after 25 years at the helm at the end of last week, and several changes have already followed in the wake of his decision to step down.
ENIC are adamant that they don’t want to sell Tottenham as of right now, but that situation could easily change in the weeks that lie ahead.
Levy turned the Lilywhites into one of the Premier League’s most profitable clubs during his tenure, but they could be about to reach another level after his exit.
This article includes exclusive comments from Lilywhite Rose owner John Wenham.
Tottenham to agree stadium naming rights deal with Daniel Levy gone
Levy had a reputation for hindering Tottenham with his uncompromising style when it came to negotiating, and with that now out of the equation, Spurs could get deals done a lot quicker.
This often resulted in difficulties when it came to agreeing on big-money transfers, but it was also an issue that was prevalent in some even bigger deals as well.
The North Londoners have been trying to secure a naming rights deal for their Tottenham Hotspur Stadium home for a significant period, but have been unable to reach a settlement so far.
- Spurs’ home has the second-highest capacity in the Premier League at 62,850
- It was reported in the summer that a naming rights package could cost a sponsor as much as £375million
- Levy’s exit could help Spurs to facilitate an agreement
However, Lilywhite Rose owner John Wenham – speaking exclusively to Tottenham News – believes that with Levy now gone, that is one of a multitude of changes that could take place in the future.
“I think Levy’s exit could open up the door for the Stadium naming rights deal that has eluded Tottenham since he came in,” Wenham said.
“He paid Todd Kline from America to agree a deal, and after three years, he moved on, having achieved nothing. I think other avenues will quickly open up, and we will see changes that maybe were difficult to achieve, happening far sooner now.”
Stadium deal could be a world-record for Spurs
Tottenham and Levy spent a sustained period of time working on a deal to secure a naming rights deal for their home, and it could transform the team’s capabilities if an agreement can be reached.
The N17 ground is undoubtedly one of European football’s finest venues, and as a result, it will take a truly seismic deal for Spurs to sign off on the name.
Earlier in the summer, it emerged that their hopes of finding a suitor could potentially result in a world-record fee being agreed for such a deal.
If the money is ultimately reinvested in the playing squad, if an agreement is reached, then it could take Tottenham into another world in terms of their spending in the next few years.
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