Tottenham tipped to slash season-ticket prices by 15%, but it’s on one condition
Daniel Levy could make Tottenham fans very happy for once if one condition is met this season.
Levy is a very unpopular man among Tottenham fans, that is no secret.
However, it cannot be denied that the Spurs chairman has turned the North London club into a commercial powerhouse, largely thanks to the earning potential of the Tottenham Hotspur Stadium.
Unfortunately, this has meant that fans have seen regular ticket price increases since the 62,000-plus seater stadium was opened in 2019. However, this won’t be the case next season.
In an official announcement on Wednesday (12 March), Tottenham confirmed that there will be no increase on season ticket or match ticket prices ahead of the 2025/26 campaign.
However, this wasn’t enough for some fans, who suggested that ticket prices should be decreased after Spurs’ struggles this season.
And when told about these suggestions, a former Spurs employee has suggested such a thing could potentially happen under one condition.
UEFA Europa League could determine Tottenham ticket prices
Tottenham have one final shot at glory as they look to win the UEFA Europa League. However, Ange Postecoglou’s side must first overturn a one goal deficit when they host AZ Alkmaar in the second leg of their last-16 tie at the Tottenham Hotspur Stadium on Thursday (13 March).
Should Spurs advance and go on to win the entire tournament, ex-Spurs scout Bryan King – speaking exclusively to Tottenham News – has suggested that the club’s board might feel like giving something back.
“Fans have been complaining about these ticket price increases,” King said.
“I think it is a decent move from the club that they’ve frozen them. However, I think an even better move from the board would be to say, ‘If we win the UEFA Europa League, we’re going to lower the ticket prices because we’re looking for a bigger trophy here.’
“Tottenham have 62,000-plus people turn up every week. Supporters are probably thinking why aren’t they getting anything out of this or being made any offers.
“If the club win the Europa League, perhaps the prices could, not would, but could come down by 15 per cent or 10 per cent or something of that nature.
“It would be a good gesture for the support that has been shown by fans through a very disappointing season.”
Levy needs to give back to the fans at Tottenham
Supporters have been paying some of the highest ticket prices in Europe over the past few years but have seen very little return on this investment, particularly this season.
| Premier League 2024/25 | Position | Points | Wins | Draws | Losses |
| Tottenham | 13th | 34 | 10 | 4 | 14 |
As a result, if Levy wants to prevent the fans from completely turning on the club, he needs to offer a gesture of goodwill to supporters. Freezing ticket prices is a good start, but ultimately something the club had no choice but to do based on what has happened this season.
However, reducing ticket prices, even ever so slightly, could go a long way in earning back fans’ trust.