Tottenham ex-employee speculates how Daniel Levy will spend controversial new cash at Spurs

Ex-Tottenham employee Bryan King has questioned the reasoning behind Spurs’ decision to raise season ticket prices, claiming that it could “hit some families hard.”

Spurs have announced that season ticket prices at the club are set to increase by six per cent ahead of the 2024/25 campaign getting underway (Tottenham Hotspur Official Website, 6 March).

It is a decision which won’t be popular among Spurs’ supporters, with the club pointing toward a “significant increase in matchday costs” as the reason for the increase.

Since the Tottenham Hotspur Stadium opened in 2019, there has been just one season ticket price increase of 1.5 per cent, and King has shared why he feels the price has risen so much this time around.

Speaking exclusively to Tottenham News, King said: “This decision will be very tough on the supporters, they’re already paying enough as it is. If you go to Tottenham and buy your tickets for a family, buy your food and pay for transport in and out of the stadium, you won’t get much change out of £500.

“In today’s climate, I think six per cent is going to hit some families hard. Spurs fans will be wondering where their money is going, I suspect it is going toward the repayment of a loan which was taken out to build the stadium.

“I would imagine the interest rate on the loan they took out to build the stadium has increased, and that is an enormous loan.

“Tottenham have a wonderful stadium, a wonderful pitch but what the 62,000 people inside that stadium every week are crying out for is a trophy, whether that is a League Cup, FA Cup or Premier League, they’re crying out for a trophy.”

Daniel Levy won’t be a popular man at the Tottenham Hotspur Stadium

For all the good Levy has done recently, helping Spurs to grow commercially as a club and boosting the revenue generated in North London, supporters will be wondering why they are being asked to pay more money for their tickets.

Whatever way the club choose to look at it, six per cent is a steep increase and fans would be right to feel angered by the decision.

Spurs already boast some of the highest ticket prices in Europe, and this increase certainly feels unnecessary.

At a time when Tottenham are thriving financially, plenty will feel as if the club should have absorbed any rising costs themselves, rather than asking their loyal supporters to hand over more money to watch their team play.

Tottenham
Tottenham chairman Daniel Levy

It will be interesting to see how fans respond to this change, and if Spurs’ season ticket renewals are impacted as a result.

In other Tottenham news, a doctor has provided a surgery update on one first-team Spurs player.

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