Tottenham commercial deal not hitting the mark as behind-the-scenes agreement criticised
Dan Plumley has admitted that the Tottenham commercial deal with Fanblock doesn’t appear to be achieving the intended success.
It comes after Martin Calladine called out the partnership, where Spurs fans can purchase virtual blocks of the club’s digital football pitch, as he pointed out the lack of engagement in one of the digital gaming platform’s social media posts.
Football finance expert Plumley believes the lack of success for the club and, ultimately, exposure for Fanblock, has come as a result of things going quiet in the NFT space.
“It certainly resonates with some of the big risks that have been put forward with these NFT-type approaches and things that are linked to that,” he exclusively told Tottenham News.
“We’ve not seen them yet generate significant amounts of money for the club or generate significant exposure that was perhaps pinned on some of these initiatives.
“We don’t know the numbers, which is tricky to get a gauge on how we measure that in terms of success or not, but what we’ve seen so far perhaps suggests that it’s not quite hitting the marks that it set out to do. I think that goes back to some of the risks that have been alluded to across the board.
“With this particular proposition, with it not being regulated and people not quite being sure what it is or what it could become and perhaps some of the schemes have seen fans out of pocket as well, it does chime with that.
“It’s tough to see without the numbers, but I think it’s another example of things potentially not quite hitting the mark in that space at the minute and, across the board, it’s gone pretty quiet in the NFT space as well.
“It does stack up with what’s happening in the industry as well at the minute.”
Could Fanblock still be successful at Tottenham?
It’s strange that there has been so little information provided on the Fanblock scheme, potentially leading to the lack of engagement since the partnership was announced on 6 December.
As Plumley points out, there has been a drop-off in exposure for NFTs on the whole, opening up the question of whether the deal will ever be a success for Tottenham.
It’s hard to know that at this point, particularly given that no figures have been provided yet, but it will be interesting to see what happens in this space over the coming months.
In other Tottenham news, the financial impact of Spurs failing to qualify for the Champions League has been shared.
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