Finance Expert: Tottenham to benefit indirectly as Son Heung-min signs Pepsi deal
We’re delighted to welcome football finance expert Dr Daniel Plumley as our exclusive columnist. Each week he’ll be giving his views on the biggest talking points at Tottenham...
Dan Plumley has insisted that Tottenham will benefit indirectly from Son Heung-min signing a deal to become a global ambassador for Pepsi.
The finance expert explained this is because of the power of “superstar” players in different regions and markets, creating scenarios where everybody wins.
Pepsi confirmed the deal on their official Instagram account on 22 September and warned fans to watch this space with plenty of exciting things ahead.
“Spurs will benefit indirectly from that because of the association between club and player,” he exclusively told Tottenham News.
“That is the power of superstar players in markets, in regions, linked to products outside of football. We know he has got other roles, I think it’s Burberry he’s with as a brand ambassador and he’s got a lot going on in that space.
“You play that through and it benefits the product or service which he is promoting, it benefits them in a certain region, it benefits the player, but it indirectly benefits Spurs. Everybody wins in these scenarios.”
Son is said to have agreed to a multi-year contract with Pepsi, with the deal also including a plug-in to the newly released EA FC 24 [Sports Pro Media].
This move adds to his other partnerships with fashion brands Calvin Klein and Burberry, as well as insurance firm AIA, who are the current front-of-shirt sponsor of the club.
In other Tottenham news, Plumley has also explored how Spurs have jumped ahead of Manchester United