Finance Expert: Tottenham extending their deal with the NFL will help the stadium ‘pay itself back’
We’re delighted to welcome football finance expert Dr Daniel Plumley as our exclusive columnist. Each week he’ll be giving his views on the biggest talking points at Tottenham...
Tottenham extending their deal with the NFL is “huge” and will help the stadium “pay itself back in time”, according to Dan Plumley.
As reported by Sky Sports News (14 September), Tottenham and the NFL have agreed to extend their partnership until the 2029/30 season, in a deal that will see the Tottenham Hotspur Stadium keep the official title of ‘Home of the NFL’ in the UK.
Two regular NFL games will be played per season at the stadium, and Plumley has pointed out how lucrative this will be for the club going forward.
Speaking exclusively to Tottenham News, Plumley said: “We’re starting to see the numbers come through from that in terms of what Spurs are generating on match days and how it’s making them almost the leading English football club for matchday revenue.
“Then you’ve got all the other things that tag on to that like the extra partnerships, including the NFL set up.
“To be able to extend that deal with the NFL is huge because we know that there are huge amounts of NFL fans in London, we know that there are NFL fans up and down the country that follow teams and will go and watch these one-off events, and of course, if there ever is a London NFL based franchise in the future, then Spurs are putting themselves in prime position to be the location for that.
“It was always part of the play, but, it is really significant for Spurs to be able to extend that deal and the leverage that gives them in terms of what that stadium was designed to do and how it will pay itself back in time.“
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