Finance Expert: ‘One to keep an eye on’ as Tottenham launch new Fan Token
We’re delighted to welcome football finance expert Dr Daniel Plumley as our exclusive columnist. Each week he’ll be giving his views on the biggest talking points at Tottenham...
Dan Plumley insists Tottenham releasing a new Fan Token is one to keep an eye on after the partnership with Socios was confirmed.
The finance expert admitted that there are still many unknowns in the industry, with the unregulated nature and the possible exploitation of fans causing issues.
The token goes live on Wednesday (4 October) and is said to offer fans across the globe access to a unique range of activities, rewards and experiences.
“It’s one of those things where it is still an unknown within the industry and the challenges with it,” he exclusively told Tottenham News.
“There is the unregulated nature of it, what they are actually designed to do, is it an exploitation tactic of fans? Where is the real benefit?
“We’ve not seen any concrete evidence that they’ve been positive, they’ve been negative and that then comes back to the connotations of what is happening at the minute, you then look at the deal and say what is going on there?
“The other side of that coin is that it is an area that clubs will still be looking at, not just with fan tokens, but into NFTs and the metaverse, we know clubs are exploring those strategies.
“For Tottenham, in particular, we’ve seen those wider strategies outside of football, the NFL deal, the F1 deal, the way they’ve set the stadium up to be multi-use, so they’ve done a lot right.
“So, they must be seeing something in this, and I think there are still potential possibilities in the market, but the barriers and the challenges with it still remain, it is one to keep an eye on.”
In other Tottenham news, Plumley has also explored how Spurs have jumped ahead of Manchester United