Daniel Levy ‘must shift Tottenham priorities’ after £50m+ blow
Daniel Levy has become accustomed to generating big revenue at Tottenham and, therefore, won’t be happy after a recent financial setback.
Levy is often one of the least popular men in North London, evidenced by Spurs fans protesting ahead of the Premier League clash with Southampton at the Tottenham Hotspur Stadium on Sunday (6 April).
However, for all of his flaws, the 62-year-old is brilliant when it comes to generating revenue, and this often seems to be the main focus for the Spurs chairman, with the Tottenham Hotspur Stadium a money-making machine.
As a result, he is unlikely to be happy after a recent financial reveal, which could force change.
Tottenham miss out on significant revenue in £50m+ blow
Spurs recently published their financial results for the year ended 30 June 2024, and the figures demonstrated that Levy’s priorities lie off the pitch.
However, another big reveal within those figures made it clear that this needs to change.
While commercial revenues and other income increased from £227.7million to £255.2million, UEFA prize money was down from £56.2million to £1.3million after Tottenham failed to qualify for European football in the 2022/23 season.
| Premier League 2022/23 | Position |
| Brighton | 6th |
| Aston Villa | 7th |
| Tottenham | 8th |
In addition, match receipts were £105.8million, compared to £117.6million the year prior, due to nine fewer home games as a result of the absence of European football in the 2023/24 campaign.
Therefore, overall revenue decreased from £549.6million to £528.2million, despite the increase in commercial revenue and other income.
As a result, Lilywhite Rose owner John Wenham – speaking exclusively to Tottenham News – believes things need to change.
“This demonstrates that the priority should be on the football pitch,” Wenham said.
“All of these third-party events are fantastic. However, they do not make up for the shortfall of missing out on European football.
“Next year’s financial results will be better because we’re in a Europa League quarter-final and played some big games against Manchester City, Manchester United and Liverpool in the Carabao Cup.
“However, notwithstanding that, these results show that the club have had their eyes on too many other things for too long to the detriment of the football club, and it is the fans paying the consequences of that.”
Tottenham need to return to Europe next season
It looks as though Spurs’ only route to Europe next season is by winning the UEFA Europa League.
Therefore, that is exactly what Postecoglou and his players need to do, as the financial setback would be huge if Spurs fail to qualify for Europe once again.